Increase Google Maps Ranking

Google Maps and your Google Business Listing are a must have for local businesses.  It is proving ever so useful as a traffic tool as the map results are showing up more and more in search results.  As the more advanced phones such as the iPhone and Droid become a viable device to use when searching for local goods and services, the map results are extremely important.  And with the results being above the organic search results, the map listings are drawing great attention.  And with more attention, comes more competition.

Here are a few ways that you can increase your business listing rankings.

1. Set up a free Google Business Listing here.  If you dont have an account, search for your business on Google Maps, and if found, click the ‘Claim Business’ link to claim your business.

2. Use Keywords in your Company Name.  Don’t completely change your name, but in a case like ours, change it up a little.  We are a graphic design firm, so instead of ‘Black Bear Design’, I will use ‘Black Bear Graphic Design’.

3. Use Keywords in your Company Description.   Google gives you an area to describe your business, use it strategically by adding your most important goods or services.

4. Add Photos and your Company Logo.  The more pictures you add, the better your ranking will be, and your images will show up in the image search as well.

5. Add a Coupon.  Google tells you up front this will increase your ranking, and it may also increase the chances of receiving a call from those bargain hunters.

6. Add a Video to your listing.  If you have uploaded any training videos, or have a commercial you have uploaded to YouTube, Google makes it very easy to pull that into your listing.

7. Complete all of the Information.  Take a few extra minutes, add all of your business hours,  payments and anything else you think is important.  The more comprehensive your listing is, the better chances your will have.  Complete all of the categories, and add your own if you cant find categories that fit.

Google Maps is not going to change your business, but we all need every bit of help we can get.  Its very competitive on the internet, so a few minutes of time could go along way with your local business searches.  Good luck!

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Professional Web Design Project Tips

Time and time again I hear the same story, and it goes something like this.  “We were working with another web design company for months, and we got nowhere.  We are not happy with our current web designer.” Many times it is also followed up with something like this.  “We already paid the other company half of our budget, so we don’t have a lot to work with.”

It is unfortunate that this happens to client and web development companies. Web development is such an intense project for both parties, miscommunication and misguided intentions is a recipe for disaster.  Below are a few golden rules that we live by, and keep us and our clients on the same page throughout the process. Read More »

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Getting a Social Media Marketing Campaign Started

Most business owners are now understanding the importance of having a social media marketing campaign.  It is well known that social media such as Facebook and Twitter can be  powerful tools in the interaction and feedback with clients and customers.  But developing a social media marketing campaign and managing it can be a difficult task.  So I decided to put together a list of some very powerful tools that may streamline the process and save  time. Read More »

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Great Logo Design

What makes great logo design?  That is a question that has many answers.  Any business owner wants their logo to stand for something, and stand out in the sea of competitors.  But how as designers, do we help the client accomplish this task?  Every project, every logo and every client needs its own unique answer.  And to reach this answer requires hard work, research and revisions.

So what does great logo design have in common.  Here are some comparisons from companies and logo designs that you know, and what makes them so great. Read More »

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Submit Free Press Releases Online

There are several reasons why you should be submitting press releases online.  First and foremost, maybe you have exciting news that you want to tell the world about.  Maybe you are running a big special on your products, or possibly lowering your service rate for a monthly special.  There is even a chance you were on CNN Headline news and have a little bragging rights . Read More »

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